EQ5 Creative
Creative intelligence — past ads, active development, and strategy in one place.
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Strong hook in the first 3 seconds. Minimal copy keeps focus on the brand claim. Color contrast drives thumb-stop in feed.
Test a version with a stat headline. Try a darker colorway for the prescribing segment. A/B the CTA copy.
Education-first creative with no product name — drives condition awareness and primes the audience before brand exposure.
No ads in this category yet.
Headline anchored to a clinical stat or trial result — leads with proof before brand. High credibility for HCP audiences.
No ads in this category yet.
Visual or copy-driven explanation of how the drug works — builds scientific confidence and differentiates from competitors.
No ads in this category yet.
Human-centered, narrative-driven creative — builds brand affinity through patient perspective and lived experience.
No ads in this category yet.
Short, high-frequency creative that assumes familiarity — designed to drive refills, persistence, and ongoing adherence.
No ads in this category yet.
Professional tone with clinical language — targets prescribers directly, including speaker programs, CME, and event ads.
No ads in this category yet.
Urgency-forward creative built around a new approval or label expansion — "Now Approved" framing, high visual priority.
No ads in this category yet.
Strong hook in the first 3 seconds. Minimal copy keeps focus on the brand claim. Color contrast drives thumb-stop in feed.
Test a version with a stat headline. Try a darker colorway for the prescribing segment. A/B the CTA copy.
- Create brief document for internal reference to be stored in Google Drive and sent to those on account
- Creative kickoff call complete
- Make updates and approve brief document
- Align on brand guidelines and assets
- Align on company rules for MLR
- Matrix input
- Provide Claude with content to be referenced/leveraged from approved banners and website
- Claude to compare Fireflies, Slack, and email content to matrix
- Claude to offer design ideation/variation
- Export layouts from Claude to Figma
- Revise layouts in Figma / rework assets
- Claude to check layouts against matrix
- Upload unmarked Figma file to Claude
- Set internal review meeting with core team
- Art to make comments in Figma for proposed changes
- Upload marked Figma file to Claude for Claude to read
- Claude to itemize proposed changes
- Make edits
- Upload revised Figma file to Claude as most recent copy to reference
- AM to set up client review meeting (if applicable)
- Claude to itemize new revisions to be made
- Make revisions
- Upload revised Figma file and have Claude compare to client feedback
- For multi-page, heavy content PDF development:
- Create in mockups design system in Claude
- Instruct layout edits and rework where needed
- If too difficult, switch to Figma
- Use Claude to place ads in mockups using design system
- Input all necessary information/assets as labelled in template and command to place in mockup PDF
- Clarify what info is what for template to read and place accurately
- Clarify which social channels to be used in mockup
- If multipage PDF, clarify ad layouts to be separated by page
- Once PDF looks right, ask Claude to open PDF in new tab in order to save
- Once open in new tab, Cmd+P to save
- For multipage PDF files, export mockup PDF as SVG into Figma
- Make edits and export in Figma
- Return to Claude to check placements
- Submit creatives for MLR review
- Track MLR review date
- AM to review and markup MLR comments
- Art to implement comments
- Claude to compare new layout to comments
- Internal QA / Approval
- Client Review
- Submit for final approval / AFD
- Approval for distribution received
Ads organized by physician specialty. Click a specialty to see all related creative.
No ads in this specialty yet. Ads will populate here once data is available from the ad library.
Ads organized by therapeutic area. Click a category to see all related creative.
No ads in this therapeutic area yet. Ads will populate here once data is available from the ad library.
Creative organized around newly approved indications and label expansions.
No ads for this indication yet. Ads will populate here once data is available from the ad library.
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